Our second Big Mac Experiment has yeilded results. A great PR blow for the multinational giant.

A while back we put a Big Mac in a jar as we got sick of drunks telling us “D’you know that you can put a Big Mac in a jar and it doesn’t go off for like a year…” Being proud sceptics we decided to conduct an experiment in the name of science and fast food.

The first Big Mac was placed in a jar where it sat on the shelf for nine weeks without developing any mould. It just looked like a small version of the Big Mac. Well… Cole got drunk and bet $20 that he could eat it. He got almost half way through it before feeling violently ill and the half-eaten burger was put back in the jar. It instantly began developing mould where Cole’s grubby fingers had touched it and looked so gross that we threw it out.

Then I decided that we needed to try again and purchased another burger, which I transferred to the jar wearing sterile rubber gloves. I believe with any good scientific methodology you should state what the expected outcome will be and if I were a scientist I would have stated that the burger would remain mould free for at least four months.

It seems trendy to hate on McDonalds these days but the results speak for themselves. This burger is only one month old and almost completely covered in mould. It seems McDonalds PR campaign is right – they are using fresh ingredients.

So, I think I will try the experiment one more time and this time include BK and KFC burgers for fairness. What do you think will happen?

PS. Cole said the old burger tasted like arse (which makes me suspicious he has been eating arse).